About addison@addisonrice.com

This author has not yet filled in any details.
So far addison@addisonrice.com has created 21 blog entries.
9 07, 2026

The $110,000 Upgrade That Could Tank Your Aircraft’s Value | Episode 46

2026-07-09T17:26:40-05:00July 9th, 2026|VREF Podcast|

Podcast: The Truth About the Market Host: Jason Zilberbrand, President of VREF For the first time in roughly 60 years, aircraft owners can buy a genuinely new piston aircraft engine. Not a rebuild. Not a refreshed version of an old design. Not a derivative of something from the Eisenhower era. A clean-sheet engine. It burns Jet A. It has no spark plugs. No magnetos. No mixture to lean. No carburetor to ice up. By almost every [...]

4 07, 2026

The Confidence Recession Is Here Why Aircraft Deals Are Freezing Before Prices Break | Episode 45

2026-07-04T20:33:38-05:00July 4th, 2026|VREF Podcast|

Podcast: The Truth About the Market Host: Jason Zilberbrand, President of VREF Bitcoin is melting down. That is the headline everywhere. Screens are red. Crypto traders are panicking. Everyone is suddenly calling it a crash. But Jason opens this episode with a simple point: Meltdown depends entirely on your time frame. By the time everyone feels the crash, most of the damage has usually already happened. And that same pattern is playing out in the aircraft [...]

2 07, 2026

Blood in the Hangar: Why Smart Buyers Win When the Market Turns | Episode 43

2026-07-02T18:04:31-05:00July 2nd, 2026|VREF Podcast|

Podcast: The Truth About the Market Host: Jason Zilberbrand, President of VREF Everybody hates a down market. Sellers hate it. Brokers hate it. The guy who bought at the top really hates it. But here is what nobody wants to say out loud: A down market may be the best buying environment you will ever see. The problem is most buyers sit on the sidelines waiting for the market to feel safe again. And by the [...]

30 06, 2026

The “Hot Market” Lie That Costs Aircraft Owners Millions: Why Urgency, Headlines, and Tax-Driven Deals Keep Burning Smart People | Episode 42

2026-06-30T12:08:05-05:00June 30th, 2026|VREF Podcast|

Podcast: The Truth About the Market Host: Jason Zilberbrand, President of VREF True story: A man calls Jason after buying an airplane. He is thrilled. He thinks he got a great deal. The broker told him the market was hot. The airplane was going to disappear. Another buyer was supposedly circling. He had to move fast. So he did. Then Jason asks him three questions. And after the third question, there is silence. The kind of [...]

30 06, 2026

The $4 Million Deal That Died in Court: How One Aircraft Transaction Turned Into Years of Litigation | Episode 41

2026-06-30T12:00:35-05:00June 30th, 2026|VREF Podcast|

Podcast: The Truth About the Market Host: Jason Zilberbrand, President of VREF Some of the biggest losses in aviation have nothing to do with flying the aircraft. No accident. No engine failure. No runway incident. No maintenance event. Just a deal that changes direction, a few assumptions that never get documented, and a transaction that ends up in court. In this episode of The Truth About the Market, Jason walks through a real legal case in [...]

12 06, 2026

Asking Prices Aren’t Values: What the “Flat Math” Argument Gets Wrong

2026-06-13T19:05:41-05:00June 12th, 2026|Educational|

By Jason Zilberbrand, President, VREF A blog post from one of the new AI valuation tools has been making the rounds. Its claim: “legacy” valuation guides price engine time with a straight line, the market doesn’t behave that way, and therefore the old math — and by implication, the people behind it — should be retired. It’s a well-written piece. The author has a genuine talent for marketing. But before anyone reprices an airplane based on it, [...]

11 06, 2026

The Contract Trap That Kills Aircraft Deals: Why Bad Assumptions Cost Buyers Millions | EP 39

2026-06-13T19:14:25-05:00June 11th, 2026|VREF Podcast|

Podcast: The Truth About the Market Host: Jason Zilberbrand, President of VREF Most aircraft deals do not fail because the airplane is bad. They fail because the assumptions were bad. A buyer thinks they negotiated certainty. A seller thinks they preserved flexibility. The broker tries to keep momentum alive. The attorneys tighten the language. The pre-buy begins. And suddenly, everyone realizes they were not operating from the same deal. In this episode of *The Truth About [...]

1 06, 2026

The Post-COVID Boom Is DEAD: Why Q2 Is Forcing Aviation Back To Reality | EP 38

2026-06-01T16:07:29-05:00June 1st, 2026|VREF Podcast|

Podcast: The Truth About the Market Host: Jason Zilberbrand, President of VREF The post-COVID aircraft market is over. Not cooling. Not pausing. Not “normalizing” in the way people like to say when they want to soften the truth. Over. In this episode of The Truth About the Market, Jason breaks down the Q2 2026 market numbers and explains why the aircraft market has fully unwound from the extraordinary conditions of 2021 and 2022. The headline is [...]

29 05, 2026

The Charts Are Lying: Why The Aircraft Market Is Moving Where The Data Scrapers Can’t See | EP 37

2026-05-29T22:37:26-05:00May 29th, 2026|VREF Podcast|

Podcast: The Truth About the Market Host: Jason Zilberbrand, President of VREF Everyone is looking at charts right now. Asking prices. Inventory counts. Scraped listing data. AI-generated market summaries. And most of them are missing the same thing. The market is moving. It is just not moving where they are looking. In this episode of The Truth About the Market, Jason breaks down why aircraft markets rarely reveal stress through public pricing first. They reveal it [...]

24 05, 2026

The Aircraft Market Lost Its Nerve: Why Falling Prices Still Won’t Make Buyers Move | EP 36

2026-05-24T01:24:37-05:00May 24th, 2026|VREF Podcast|

Podcast: The Truth About the Market Host: Jason Zilberbrand, President of VREF The headlines say the pre-owned aircraft market is flourishing. Deals are closing faster. Pricing is stabilizing. Buyers are active. But the data tells a very different story. Inventory is essentially flat year over year. Asking prices have dropped materially. And yet transaction volume is collapsing. That is not a normal buyer’s market. In this episode of The Truth About the Market, Jason breaks down the [...]

Go to Top